Digital Marketing Channels within the Purchase Process
The customer journey towards an online purchase is made up of several steps until one reaches the final decisions to purchase. This customer journey is...
View ArticleProject Management: Sharing the Burden, Reducing the Stress
Project managers have a habit of keeping control over everything. Of sharing very little information with their team with regards to progress, percentage complete, cost...
View ArticleMaking the most out of Customer Data and BI Reports
It is of utmost importance that business professionals learn how to take business decisions based on a data and analysis. With automation and digitization of...
View ArticleHow to Position your Product on the Market
What is Product Positioning? It is what your target market thinks of your product when compared to that of your competitors. This is one of...
View ArticleDefining your Target Market
Having a well defined target market for your product is extremely important. The better you understand your customer, the faster your business will grow. New...
View ArticleGaining international experience and taking your business global
This aspect of your career is extremely important as part of your career development. Companies are aware that having leaders with international experience is of...
View ArticleIf you’re losing the game, change the rules
It is hard to predict every changing situation and respond to the unthinkable, but can we be prepared? Do we have what it takes to...
View ArticleChoices you should be careful of when identifying your winning strategy
Identifying your winning strategy is key for your company to succeed. Identifying the market where you want to compete is important but it is also...
View ArticleThe importance of Colour in Marketing & Branding
How important is colour in marketing and branding? The psychology of colour is one of the most controversial subjects of marketing and is fraught with...
View ArticleIs it a bright idea? Key Takeaways from ‘The Mom Test’ by Rob Fitzpatrick
I have recently finished reading ‘The Mom Test’ by Rob Fitzpatrick. The author is a technical guy and an entrepreneur with a lot of experience...
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